Creative direction was always my passion and starting point in the fashion industry. I am obsessed with developing ideas that authentically resonate with the next-generation of consumers and make brands break through the clutter and establish emotional connections with their audiences. In my most recent role as the Chief Creative Officer at Goodbye Bread, I worked closely with the marketing, merchandising and product teams to bring the brand’s vision to life and my work has been featured in top-tier fashion publications. I have extensive experience in designing product collections and managing photoshoots.

I am an expert in community building and social media strategy. I built a cult-following and grew Goodbye Bread’s social media presence from zero to over 400,000 followers. I have a track record of leading social media campaigns with hundreds of millions of impressions and viral content across Instagram, TikTok, Snapchat and Pinterest. I know how to collaborate with creators and forge powerful partnerships that amplify brand awareness and community engagement. My superpower is aligning content and marketing efforts to create growth flywheels to deliver authentic, aspirational experiences that drive customer acquisition and loyalty.

With nearly a decade of experience in fast-paced ecommerce, I know what it takes to take a brand from scratch to millions of dollars in revenue. Took Goodbye Bread from inception to an impressive multi-million-dollar annual revenue, driving rapid growth by crafting and executing marketing strategies that successfully blend social-first experiences and community engagement. I know how to leverage technology and data insights to spot opportunities to expand product lines, improve conversions and increase customer LTV. I’ve managed core KPIs and exceeded goals, while ensuring we created a strong connection with our customers across a diverse mix of channels.